The 89th edition of the International Handicrafts Trade Fair (MIDA) in Florence once again proved to be a vibrant hub for Italian craftsmanship, a place where tradition meets innovation. In this unique context, EM CONSORTIUM's presence was a significant strategic move, acting as a bridge between the rich heritage of existing craftsmanship and the new wave of entrepreneurship.
EM CONSORTIUM's participation had a dual focus. Firstly, it engaged with aspiring young entrepreneurs, presenting them with a concrete pathway to transform innovative ideas into solid businesses, drawing from the vast knowledge and skills of the artisan sector. Secondly, attention was directed towards exhibiting artisans, key figures embodying the mastery and tradition of Made in Italy. The opportunity offered to these artisans to become Host Entrepreneurs within the EM CONSORTIUM program not only valorizes their experience but also creates a virtuous cycle of mentorship and the transfer of crucial skills for the survival and evolution of the sector.
At a time when safeguarding traditional crafts and generational handover are critical challenges, EM CONSORTIUM's initiative is forward-thinking. Offering artisans the chance to become mentors means investing in the future of the sector, ensuring that the precious heritage of knowledge is not lost but rather multiplied through new entrepreneurial ventures.
MIDA, with its strong emphasis on quality, innovation, and sustainability, provided the ideal stage for EM CONSORTIUM to connect the demand and supply of entrepreneurial skills in the vibrant heart of Italian craftsmanship. Promoting the program within this fair not only raised awareness of the opportunities offered but also highlighted how craftsmanship can be a fertile ground for the birth and growth of new businesses, capable of blending tradition and modernity.
In conclusion, EM CONSORTIUM's presence at MIDA 2025 was not just an attendance, but a genuine investment in the future of Italian craftsmanship, an action aimed at creating new synergies and supporting the next generation of entrepreneurs in a sector that is a pillar of our country's culture and economy.
