Tania Melotti is a freelancer who deals with the design of training for companies and the development of managerial skills for young entrepreneurs. Her intention in coming to ICT was to know the procedures used in Spain regarding the management of this type of project.
Her business idea started from the wish to design a project and create a program for the growth and development of competencies, capacities, behaviors in young worker, linked to the tourism concept, particularly to the ethical/responsible tourism, an instrument for communication and contamination between tradition and innovation (of values, culture, traditions, knowledge, competence).
From the beginning the research implemented was to identify a company that was operational in the field of training and tourism: so, she met Instituto Canario de Turismo (ICT) with ECN (Escuela Canaria de Negocios) and UCAN Tourism (Universidad Canaria de Turismo) as ICT’s trademarks.
The desire was to individuate an organization that could welcome her, offering the opportunity to achieve some results-oriented to the project idea, in particular:

• be introduced in the Canary Islands market, so to become aware of how this market works (students, companies, government, Spanish law …). In this way, it would help her to design a better business strategy that it would develop later

• improve operational procedures for a better and more efficient work plan

• establish professional relationships in the area

• improve the English and Spanish language

• compare herself with different cultural realities

The aim of this collaboration was to get mutual rewards by showing her the way the Instituto Canario de Turismo (ICT) works and to learn from them how to better the proceedings, according to her personal skills. The idea was to collaborate on ICT projects, ECN (Escuela Canaria de Negocios) and UCAN Tourism (Universidad Canaria de Turismo) in order to get closer and learn more about the working and professional methods of the Canarian territory.
The proposed plan of activities was to learn how the host organisation is organised, understand the operativity and the management systems; work on proceedings and closing of MBA course in Tenerife offline and online (ICT). Focus on digital marketing strategies, on promotions and branding. Learn more about how to manage the clients/beneficiaries; work on the recruitment strategy. Moreover, Digital Marketing Strategy (ECN) and proceedings and protocols for the beginning of the classes for September 2019 (UCAN) and of MBA course in Tenerife offline and online (ICT).

Unfortunately, it was not possible to approach all the activities, especially given the time of year (regarding contact with students and the application to classrooms) but the young entrepreneur has had the opportunity to work a lot on the launch of the ICT University project, an International University Center, in the Tenerife South Area, Canary Islands.