PRESENTATION OF THE EXCHANGE
Intra- consortium exchange between Romanian NE, Emilia Diana Bacea, and Cyprian HE, Antonios Zacharopoulos.
DURATION: 4 months
PROFILE OF THE ENTREPRENEURS
Bacea Emilia Diana
Sector of activity: Physical Therapy
Sector of Activity: Physical Therapy
This exchange has been extremely positive to me, since I gained understanding in the basics of marketing, financial analysis and enterprise management.
Besides, the HE and I have defined future work relations with the purpose to penetrate into the existing digital market.
I would recommend this experience to anyone who is willing to gain a different point of view about the European market and so extend his/her own geographical aspirations to start a new business. This is the perfect way to think of a world with no boundaries!
As HE, I gained a greater understanding of the Italian market, and so had an initial market penetration strategy.
During the exchange, I helped the NE to define the most suitable features of her product by carrying on customer interviews, keywords research and data analysis. The results have been used by both the NE and I. Finally, we also defined future work relations with the purpose to penetrate into the existing Italian digital market and give the NE the chance to extend her geographical aspirations and so do not limit herself to the national boundaries.