The participants the exchange were Kostja Klabjan (host entrepreneur) and BahriTuna Doğdu (new entrepreneur) at a coffee and tea company. They mainly worked together on sharing marketing analyses with each other. In accordance with these data, NE strove to develop HE’s market activity, helped him find new markets and an increased recognition of HE’s products. The NE gained more experience about marketing, detecting the right techniques and strategies for his own company. NE also made a detailed research in European market, improved his communication and creativity skills on the field, established new relations and took good professional contacts. NE and HE had a strong bond in working together and have many fruitful business opportunities for the future.